社交媒体评论区是一个不守规矩的公共场所:评论阅读如何削弱人们对新闻媒体的信任

IF 0.7 Q3 COMMUNICATION Electronic News Pub Date : 2024-08-28 DOI:10.1177/19312431241268011
Tom Dobber, Michael Hameleers
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引用次数: 0

摘要

社交媒体上新闻报道附带的评论区为新闻提供了重要的互动环境,但也有可能传播反体制、破坏信任的评论。接触此类评论可能会影响社交媒体用户对新闻媒体的信任。然而,有关长期影响的证据却很少。本研究借鉴了培养理论,在荷兰进行了三波面板调查(N = 906)。研究结果表明,在 T2 阶段,评论阅读量的增加会加剧和加深 T3 阶段对新闻媒体的不信任,这表明接触社交媒体上发布的新闻报道所附带的评论部分确实会对新闻媒体的信任度产生负面影响。新闻媒体似乎正在关闭自己的评论区,并将评论工作委托给社交媒体,这在一定程度上是为了在自己与破坏信任的评论之间建立一个缓冲区。我们的研究结果表明,这种缓冲作用并不像新闻媒体希望的那样稳固。
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The Social Media Comment Section as an Unruly Public Arena: How Comment Reading Erodes Trust in News Media
The comment section accompanying news stories on social media offers an important interactive context for news, but may also afford the possibility to spread anti-establishment, trust-eroding comments. Exposure to such comments may affect social media users’ trust in news media. However, evidence of over-time effects is scarce. This study draws upon cultivation theory and uses a three-wave panel survey in the Netherlands ( N = 906). Findings indicate that increased comment reading at T2 exacerbates and deepens news media mistrust at T3, suggesting that exposure to the comment section accompanying news stories posted on social media indeed has negative ramifications for news media trust. News media seem to be closing off their own comment section and delegating commenting to social media in part to create a buffer between themselves and trust-eroding comments. Our findings suggest this buffer is not as solid as news media might hope.
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来源期刊
Electronic News
Electronic News COMMUNICATION-
CiteScore
1.60
自引率
20.00%
发文量
16
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