共享个人数据的酒店客人的数据脆弱性和隐私风险

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2024-09-10 DOI:10.1177/13567667241276213
Pipatpong Fakfare, Noppadol Manosuthi, Jin-Soo Lee, Minkyoung Jin, Heesup Han, Jinkyung Jenny Kim
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引用次数: 0

摘要

本研究探讨了客人对数据脆弱性的看法及其对与酒店共享个人数据的隐私风险、隐私担忧和感知收益的影响,以回应人们对酒店为提供便利服务而收集个人数据的日益增长的担忧。我们提出了一个研究框架来解释与个人数据共享相关的酒店客人隐私风险和隐私担忧的前因和结果,并使用了包含测量误差的广义结构化成分分析法(GSCAM)、必要条件分析法(NCA)和模糊集定性比较分析法(fsQCA)进行了研究。研究结果扩展了前因→隐私关注→结果(APCO)模型,确定了一系列突出变量,如数据访问、数据泄露漏洞、隐私风险和关注,以确定酒店客人共享个人数据的感知收益。这项研究提供了有关隐私动态的宝贵见解,使酒店专业人员能够制定有针对性的营销策略,优先考虑数据利用和客人隐私。研究还建议加强数据安全措施,以减轻客人的担忧并促进他们对酒店的信任。
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Data vulnerability and privacy risk among hotel guests who share personal data
This research explores the guests’ perception toward data vulnerability and its impact on the privacy risk, privacy concern, and the perceived benefits of sharing personal data with hotels, which is in response to rising concerns about the personal data collection for service facilitation in hotels. A proposed research framework that explains the antecedents and outcomes of hotel guests’ privacy risk and privacy concern that is related to personal data sharing was examined using the generalized structured component analysis with measurement errors incorporated (GSCAM), the necessary condition analysis (NCA), and a fuzzy-set qualitative comparative analysis (fsQCA). The results expand the antecedents → privacy concerns → outcomes (APCO) model by determining a set of salient variables, such as data access, data breach vulnerabilities, privacy risk, and concern in regards to determining hotel guests’ perceived benefits of sharing personal data. This study provides valuable insights into privacy dynamics, enabling hotel professionals to develop targeted marketing strategies prioritizing both data utilization and guest privacy. It also suggests enhancing data security measures to mitigate concerns and foster trust among guests.
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
期刊最新文献
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