探讨文化价值观对绿色采购的影响及其后果

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2024-08-14 DOI:10.1177/13567667241270790
Bongran Lucia Sun, Woo Gon Kim
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引用次数: 0

摘要

本研究的主要目的是阐明文化价值观(即集体主义、长期取向和权力距离)、伦理态度(重点是目的论评价)和消费者选择绿色酒店的倾向之间的因果动态关系,所有这些都在价值-态度-行为(VAB)理论框架内进行了概念化。本研究进一步探讨了地位消费对权力距离与道德态度之间关系的调节作用,以及绿色购买行为对消费者主观幸福感的影响。研究采用偏最小二乘法结构方程模型(PLS-SEM)分析了 380 名韩国受访者的数据。结果证实了所有六个假设关系的显著性:三种文化价值观显著影响目的论评价,地位消费在权力距离和目的论评价之间具有显著的调节作用,目的论评价显著影响绿色购买行为,进而提高消费者的主观幸福感。这些研究结果推进了理论探讨,并为旅游业和酒店业提供了实践启示。
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Exploring the influence of cultural values on green purchasing and its consequence
The principal aim of this research is to elucidate the causal dynamics among cultural values (namely collectivism, long-term orientation, and power distance), ethical attitudes (with a focus on teleological evaluation), and the propensity of consumers to opt for green hotels, all conceptualized within the Value-Attitude-Behavior (VAB) theoretical framework. This study further investigates the moderating role of status consumption on the relationship between power distance and ethical attitudes, as well as the impact of green purchasing behaviors on consumers’ subjective well-being. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze data from 380 Korean respondents. The results confirmed the significance of all six hypothesized relationships: the three cultural values significantly impact teleological evaluations, status consumption has a significant moderating effect between power distance and teleological evaluation, and teleological evaluations significantly influence green purchase behavior, which in turn enhances consumers’ subjective well-being. These findings advance theoretical discussions and provide practical insights for the tourism and hospitality industry.
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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