{"title":"驱动成人购买移动应用程序意向的外在动机：自我效能感和便利条件的中介作用","authors":"Rahul Meena, Samar Sarabhai","doi":"10.1080/13527266.2024.2394782","DOIUrl":null,"url":null,"abstract":"Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"63 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions\",\"authors\":\"Rahul Meena, Samar Sarabhai\",\"doi\":\"10.1080/13527266.2024.2394782\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...\",\"PeriodicalId\":35919,\"journal\":{\"name\":\"Journal of Marketing Communications\",\"volume\":\"63 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-08-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13527266.2024.2394782\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13527266.2024.2394782","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions
Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-pandemic, data of various agencies indicate them to be the fastest-rising segment among new internet user...
期刊介绍：
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
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