数字服务化生态系统中与数据相关的紧张关系:系统性文献综述

IF 7.8 1区 管理学 Q1 BUSINESS Industrial Marketing Management Pub Date : 2024-09-13 DOI:10.1016/j.indmarman.2024.09.002
Guilherme Sales Smania , Néstor Fabián Ayala , Wim Coreynen , Glauco H.S. Mendes
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引用次数: 0

摘要

本文研究了数字服务化生态系统中企业间合作所产生的与数据相关的紧张关系及其相应的应对策略。我们基于主题分析和网络分析进行了系统的文献综述,涵盖了 191 篇有关数字服务化的文章样本。研究结果提出了 11 个紧张问题,分为六个方面:(i) 数据战略,(ii) 数据合作治理,(iii) 数据可靠性,(iv) 数据安全与隐私,(v) 数据互操作性,以及 (vi) 数据生命周期。此外,我们还确定了七种应对策略来解决这些矛盾,并将其分为三种方法:(i) 治理、(ii) 技术和 (iii) 组织。这些矛盾及其相应的应对策略在一个概念框架中进行了排列和展示,并提出了五个命题。我们还提供了一个研究议程,概述了未来的研究机会,以扩大对创建和提供数据驱动服务时组织间关系所产生的紧张关系的了解。对于从业人员,我们提出了应对这些紧张关系的策略,为如何管理生态系统关系提供了见解;对于政策制定者,我们阐明了未来数据治理政策和法律的关键问题。
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Data-related tensions in digital servitization ecosystems: A systematic literature review

This article investigates data-related tensions and their corresponding coping strategies arising from inter-firm collaboration in digital servitization ecosystems. We conducted a systematic literature review based on thematic and network analyses, covering a sample of 191 articles on digital servitization. The findings offer a set of 11 tensions organized into six dimensions: (i) data strategy, (ii) data partnership governance, (iii) data reliability, (iv) data security and privacy, (v) data interoperability, and (vi) data lifecycle. Additionally, we identify seven coping strategies to address these tensions, which we categorized into three approaches: (i) governance, (ii) technology, and (iii) organization. These tensions and their corresponding coping strategies are arranged and presented in a conceptual framework, leading into five propositions. We also provide a research agenda outlining future research opportunities to expand knowledge on the tensions arising from inter-organizational relationships when creating and providing data-driven services. For practitioners, we offer insights into how to manage ecosystem relationships by suggesting strategies to cope with these tensions, and for policy makers we shed light on crucial matters for future data governance policies and laws.

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来源期刊
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍: Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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