Branding yourself through social media in vascular surgery

Background

Social media is a powerful tool for vascular surgeons to showcase their expertise, share their research, and network with peers and patients. However, it also requires careful consideration of ethical and professional standards and effective strategies to create and disseminate engaging content.

Objective

This article provides practical tips and recommendations for vascular surgeons who want to use social media to build their personal and professional brands. We draw on the Journal of Vascular Surgery social media guidelines, which offer best practices for the vascular surgery community based on the latest evidence and experience. We cover social media branding, choosing the right platforms, crafting your message, engaging with the audience, managing conflicts and controversies, and measuring impact and outcomes. We also provide examples of vascular surgery organizations and hashtags. By following these guidelines, vascular surgeons can leverage social media to enhance their reputation, reach, and influence in vascular surgery.