在符合伊斯兰教法的目的地推广清真旅游:对亚齐竞争力和游客感知价值及行为的启示

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism and Hospitality Research Pub Date : 2024-09-17 DOI:10.1177/14673584241283902
Dina Hariani, Mohd Hafiz Hanafiah, Nor Asmalina Mohd Anuar, Khairun Najiah Ahmad
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引用次数: 0

摘要

本实证研究探讨了游客对亚齐清真旅游竞争力的看法与他们的感知价值、满意度、信任度和目的地忠诚度之间的相互作用,拓展了波特结构方法和资源观(RBV)理论。根据从 256 名入境游客处收集的数据,研究结果显示,清真餐饮服务和社会环境显著提升了游客的感知价值,而清真友好设施则不然。此外,游客满意度是信任度的重要前提,对忠诚度和重游意向有显著影响。满意度和信任度在感知价值、满意度和忠诚度之间起着重要的中介作用。这项研究强调了清真餐饮服务和社会环境对清真旅游业感知价值的重要影响。它强调了酒店服务提供商根据穆斯林游客的偏好提高服务质量和氛围的实际意义。这项研究证实了清真特定因素对感知价值的重大影响,为清真旅游中的消费者行为提供了独特的见解,尤其是在亚齐等穆斯林占多数的地区。
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Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
This empirical study examines the interplay among tourists’ perceptions of Halal tourism competitiveness in Aceh and their perceived value, satisfaction, trust, and destination loyalty, expanding Porter structural approach and Resource-Based View (RBV) theory. Based on data collected from 256 inbound tourists, the findings reveal that Halal food service and social environments significantly bolster perceived value, while Halal-friendly facilities do not. Additionally, tourist satisfaction is a vital precursor to trust, significantly affecting loyalty and revisit intention. Satisfaction and trust significantly mediate between perceived value, satisfaction, and loyalty. The study underscores the critical influence of Halal food service and social environments on perceived value in Halal tourism. It highlights practical implications for hospitality providers to enhance service quality and atmosphere tailored to Muslim tourists’ preferences. This research confirms the significant impact of Halal-specific factors on perceived value, offering unique insights into consumer behavior within Halal tourism, particularly in Muslim-majority regions like Aceh.
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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