{"title":"当父母认为暴力可以接受时会发生什么？针对儿童的暴力幽默广告案例","authors":"Akshaya Vijayalakshmi, Russell N. Laczniak","doi":"10.1080/00913367.2024.2393079","DOIUrl":null,"url":null,"abstract":"We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"1 1","pages":""},"PeriodicalIF":5.4000,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children\",\"authors\":\"Akshaya Vijayalakshmi, Russell N. Laczniak\",\"doi\":\"10.1080/00913367.2024.2393079\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...\",\"PeriodicalId\":48337,\"journal\":{\"name\":\"Journal of Advertising\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":5.4000,\"publicationDate\":\"2024-09-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/00913367.2024.2393079\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00913367.2024.2393079","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children
We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...
期刊介绍：
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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