Generative-based community sustainable tourism development: From conceptualization to practical framework

This study explores the impact of generativity on supporting sustainable tourism development (SSTD) in Jecheon City, South Korea, a destination renowned for its captivating natural landscapes, including a national park and a lake. Faced with the environmental challenges posed by increasing tourist numbers, this research employs a mixed-method approach to investigate the causal relationships between place attachment and SSTD, informed by generativity concepts. It develops a comprehensive framework for generative community-based management. Survey data from local residents, coupled with insights from national experts, confirm a significant correlation between residents' place-based identity and their generativity. Based on these findings, the study proposes a novel six-step plan aimed at enhancing SSTD through strategic community management practices. Although the study focuses on a specific region, its findings have broader implications, suggesting the need for further research across diverse cultural and geographic contexts to validate and refine the proposed model.