Launching smart circular supply chain practices toward sociotechnological synergy: An integrative influential fast fashion model

The fast fashion industry is striving to adopt smart circular supply chain practices to achieve sociotechnological synergy to regain a clean public image. Although previous studies have proposed various models through which to guide the achievement of sociotechnological synergy, the opinions of stakeholders are still missing from these discussions. Stakeholders’ opinions can be found on various social media (including web text, ChatGPT 4.0, the Baidu Index, Google Trends, etc.) in forms that are difficult to extract and utilize, hindering the achievement of synergy. To address this shortcoming, the aim of this study is to develop an integrated influence model that comprehensively considers stakeholders’ opinions via a hybrid method. The contributions of this study are (1) the identification of aspects that can strengthen the theoretical foundation, (2) the proposal of a hybrid method for extracting different types of data to represent stakeholders’ opinions, and (3) the creation of visual diagrams to promote easy understanding to guide practice.