MADE 框架:使用生成式人工智能创建有效实验刺激的最佳实践

IF 5.4 2区 管理学 Q1 BUSINESS Journal of Advertising Pub Date : 2024-09-17 DOI:10.1080/00913367.2024.2397777
Zeph M. C. van Berlo, Colin Campbell, Hilde A. M. Voorveld
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引用次数: 0

摘要

本文介绍了 MADE(映射、组装、演示、执行)框架,这是一套全面的最佳实践,用于道德和有效地使用生成式人工智能。
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The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI
This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligen...
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来源期刊
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍: The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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