平衡之术:快速发展的国际企业的组织灵活性

IF 7.8 1区 管理学 Q1 BUSINESS Industrial Marketing Management Pub Date : 2024-10-04 DOI:10.1016/j.indmarman.2024.09.007
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引用次数: 0

摘要

组织敏捷性(OA)是一个突出的战略目标,被认为是成功的关键,尤其是在动荡、不确定、复杂和模糊的条件下。在本文中,我们将主流研究重点,即如何建立或如何向组织敏捷性转型,转移到了研究不足的如何保持组织敏捷性并将其融入组织结构这一课题上。我们借鉴了八家在国际上快速发展的 B2B 企业的数据。这些公司可以说对 OA 的研究具有启示意义,因为尽管它们的新业务存在固有的不确定性和负债,尽管动荡的国际环境带来了复杂性,尽管快速增长造成了内部动荡,但它们仍然表现出色。我们的理论贡献在于对 "适合未来 "并支持长期快速增长的 OA 进行重新概念化,更好地理解创业企业的增长动力,以及在新的快速增长背景下识别和解决矛盾。在管理实践方面,我们就在何处以及如何发展敏捷性提供建议,以便不断从应对内部和外部变化的能力中获益,并避免未来的紧张局势。
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The balancing act: Organizational agility in fast-growing international ventures
Organizational agility (OA) is a prominent strategic goal considered to be a key to success, especially in conditions of volatility, uncertainty, complexity, and ambiguity. In this paper, we flip the dominant research focus, that is, how to build or how to transform towards OA, to the under-investigated topic of how to maintain and weave it into the fabric of an organization. We draw on data from eight fast-growing B2B ventures that operate internationally. These companies may be considered revelatory for the study of OA, given that they outperform despite the inherent uncertainty and the liabilities of their new business, the complexity arising from a volatile international environment, and the internal turbulence resulting from their fast growth.
We build on a paradoxical lens to understand whether and how OA assists in engaging with alternative strategic demands – e.g. stability and change, local and global demand, short- and longer-term horizons, and respective resource allocation- that arise from their external and internal environment.
Theoretical contributions lie in a reconceptualization of OA that is ‘future-fit’ and supports fast growth over the long term, in a better understanding of growth drivers in entrepreneurial ventures, and with the identification and resolution of paradox in a new – fast-growth - context. For management practice, we offer advice regarding where and how to develop agility to continuously benefit from the ability to respond to internal and external change and avoid tensions in the future.
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来源期刊
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍: Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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