INFORMATION FACTORS OF MEDIA INFLUENCE ON THE FORMATION OF STATE POLICY IN THE FIELD OF LEGAL REGULATION OF BIOMEDICAL TECHNOLOGIES.

The aim of the article is to study the role of information and communication technologies, in particular mass media and social media, in shaping the legal regulation of biomedical activities.

Materials and methods: The empirical basis of the study is formed by the literary sources of Ukrainian and international scholars, Ukrainian and foreign legislation, as well as materials from media websites and social networks. The article uses general theoretical and special methods of scientific cognition: theoretical analysis, systemic and structural, analysis and synthesis, sociological and statistical, logical and semantic, comparative and legal, method of ascent from the abstract to the concrete, forecasting and generalization.

Results: The concept of biomedical technologies and the need to develop new or improve existing legal regulation in the specified area are examined in the article. The role of mass media in informing the population about biomedical issues is analyzed, which allows for its public discussion and reflects the attitude of society towards certain biomedical technologies, which in turn affects the direction of their state regulation. Emphasis is placed on the expanding influence of social media and their ability to enhance the interaction of public authorities with the public, which is an advantage for research on public attitudes in the field of biomedicine. The increase in the amount of media content related to the process of biomedicalization is emphasized. Specific cases of the influence of public discussions of biomedical technologies in social media on the development and introduction of changes to legislation are given.

Conclusions: Conclusions are drawn about the importance of the role of the media in informing the public about the main scientific discoveries in the field of biomedical technologies, as well as in reflecting their public perception or rejection, which forms the vector of public policy in the relevant rulemaking activities.