Yuan (William) Li , Yi Liu , Lisa C. Wan , Yingxin Lin
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Human psychology as a driver of tourism development: The effect of regional personality traits
Theories of tourism development have traditionally emphasized resource-based factors. However, could the local population's psychological characteristics (e.g., personality) influence tourism development? This study, through the lens of geographical psychology, investigates the impact of regional Big-Five personality traits on tourism development in the UK from 2009 to 2018. Findings reveal that a region's psychological makeup matters for tourism. Specifically, regional Openness traits boost local tourism development, while Neuroticism traits inhibit tourism performance. Regional Agreeableness, Extraversion, and Conscientiousness traits show no significant effects. We provide causal evidence for these results through instrumental variable tests. Our work introduces a novel micro-psychological perspective to tourism development literature and urges policymakers to consider the local population's psychological characteristics for achieving competitive and sustainable tourism development.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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