大型体育赛事中文化符号的话语阐释:2022年世界杯上梅西的比什特 "案例

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2024-10-29 DOI:10.1177/21674795241295657
Elham Ghobain
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引用次数: 0

摘要

本研究探讨了围绕足球明星梅西在 2022 年世界杯加冕仪式上佩戴比斯特帽这一时刻的主流叙事和媒体框架。本研究采用框架分析方法,试图揭示与这一时刻相关的话语意义,在国际媒体平台的全球化体育背景下,国家认同和民族主义使这一时刻变得更加重要。研究分析了 59 篇在线新闻文章中的 25 208 个词。从宏观层面来看,这些文章的主题主要是冲突、争议、批评以及公众和媒体的反应。研究结果包括具体的文化、民族、政治、经济和身份框架,为了解大型体育赛事中全球化、民族主义和世界主义的复杂性提供了有价值的见解。通过话语阐释,本研究对全球化体育世界中的文化交流和身份认同问题提供了细致入微的理解。全球媒体对梅西的 "比什特时刻 "既有正面描写(作为荣誉和尊重的象征),也有负面描写(作为利用身份进行文化宣传的实例)。研究还显示,卡塔尔被认为利用这一事件进行了国家品牌宣传。值得注意的是,民族主义和意识形态成为媒体塑造大型体育赛事的关键因素。
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‘Discursive Interpretations of Cultural Symbols in Mega Sporting Events: The Case of Messi’s Bisht at the 2022 World Cup’
This study examines the dominant narratives and media frames surrounding the moment when football celebrity Lionel Messi wore a bisht during the World Cup 2022 crowning ceremony. Employing a frame analysis approach, the research seeks to uncover the discursive meanings tied to this moment, which is heightened by national identity and nationalism in the context of globalized sport across international media platforms. A corpus of 25, 208 words from 59 online news articles was analyzed. At a macro level, the articles were largely framed within themes of conflict, controversy, criticism, and public and media reactions. The findings, which include specific cultural, national, political, economic, and identity frames, offer valuable insights into the complexities of globalization, nationalism, and cosmopolitanism in mega sporting events. Through discursive interpretations, this study provides a nuanced understanding of cultural exchange and identity issues in the globalized world of sports. Global media portrayed Messi’s bisht moment both positively (as a symbol of honor and respect) and negatively (as an instance of identity exploitation for cultural publicity). The study also reveals that Qatar was perceived as leveraging the event for national branding. Notably, nationalism and ideologies emerge as critical factors in media framing of mega sporting events.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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