创新扩散的社会认知分析:干预主义和实质性

IF 12.9 1区 管理学 Q1 BUSINESS Technological Forecasting and Social Change Pub Date : 2024-11-01 DOI:10.1016/j.techfore.2024.123847
Jiun-Yan Lai , Shih-Chang Hung
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引用次数: 0

摘要

本文从社会认知的角度探讨了创新扩散的早期阶段。创新扩散被视为一个社会过程,其特点是不断演变的类别和相关标签,这些类别和标签说明了创新被采用或拒绝的方式和原因。在实证研究中,我们采用主题建模方法和叙事分析相结合的方法,从《联合报》数据库中收集了2012年至2018年(N = 1376)的大量报纸文章,挖掘其中的关键词和主题(类别),对台湾的移动支付进行了研究。我们确定了 14 个潜在主题,根据其演变模式的独特性及其关键词的一致性,可将其归入两个高阶类别:干预主义和实质性。我们还强调,早期扩散始于干预主义,然后是实质性。
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A socio-cognitive analysis of innovation diffusion: Interventionism and substantiveness
This paper examines the early stage of innovation diffusion from a socio-cognitive perspective. Innovation diffusion is viewed as a social process, characterized by evolving categories and associated labels that account for how and why an innovation is adopted or rejected. Empirically, we study mobile payments in Taiwan using a combination of the topic modeling approach and narrative analysis to uncover keywords and topics (categories) in a large number of newspaper articles from 2012 to 2018 (N = 1376), collected from the United Daily News database. We identify 14 latent topics, which could be grouped into two higher-order categories based on the distinctiveness of their evolving patterns and the coherence of their keywords: interventionism and substantiveness. We also highlight that the early diffusion begins with interventionism and proceeds to substantiveness.
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来源期刊
CiteScore
21.30
自引率
10.80%
发文量
813
期刊介绍: Technological Forecasting and Social Change is a prominent platform for individuals engaged in the methodology and application of technological forecasting and future studies as planning tools, exploring the interconnectedness of social, environmental, and technological factors. In addition to serving as a key forum for these discussions, we offer numerous benefits for authors, including complimentary PDFs, a generous copyright policy, exclusive discounts on Elsevier publications, and more.
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