{"title":"传播首席执行官的战略积极性以促进员工的亲社会行为:了解员工亲社会感知的中介作用","authors":"","doi":"10.1016/j.pubrev.2024.102516","DOIUrl":null,"url":null,"abstract":"<div><div>The purpose of this research is to explore how CEOs effectively communicate their activism so as to encourage employee prosocial behaviors around social issues. An online experimental study with a 2 (<em>narrative vs. non-narrative</em>) x 2 (<em>promotion- vs. prevention-focused messages</em>) between-subjects design was conducted with 913 full-time employees (<em>N</em>=913) in the United States. This study uncovered the underlying role of employee prosocial sensemaking, which mediates the effect of narrative messaging in CEO activism communication on employee prosocial behaviors (e.g., employee activism supporting the issue and advocacy for the CEO’s activism). This study theoretically extends the scholarship on strategic communication to CEO activism communication in relation to employee prosocial behaviors. The findings also provide practical insight into how corporate leaders can strategically communicate their activism to employees in order to foster positive engagement, thereby contributing to organizational effectiveness as well as the expansion of responsible business practices.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":null,"pages":null},"PeriodicalIF":4.1000,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking\",\"authors\":\"\",\"doi\":\"10.1016/j.pubrev.2024.102516\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>The purpose of this research is to explore how CEOs effectively communicate their activism so as to encourage employee prosocial behaviors around social issues. An online experimental study with a 2 (<em>narrative vs. non-narrative</em>) x 2 (<em>promotion- vs. prevention-focused messages</em>) between-subjects design was conducted with 913 full-time employees (<em>N</em>=913) in the United States. This study uncovered the underlying role of employee prosocial sensemaking, which mediates the effect of narrative messaging in CEO activism communication on employee prosocial behaviors (e.g., employee activism supporting the issue and advocacy for the CEO’s activism). This study theoretically extends the scholarship on strategic communication to CEO activism communication in relation to employee prosocial behaviors. The findings also provide practical insight into how corporate leaders can strategically communicate their activism to employees in order to foster positive engagement, thereby contributing to organizational effectiveness as well as the expansion of responsible business practices.</div></div>\",\"PeriodicalId\":48263,\"journal\":{\"name\":\"Public Relations Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.1000,\"publicationDate\":\"2024-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Public Relations Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S036381112400095X\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S036381112400095X","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking
The purpose of this research is to explore how CEOs effectively communicate their activism so as to encourage employee prosocial behaviors around social issues. An online experimental study with a 2 (narrative vs. non-narrative) x 2 (promotion- vs. prevention-focused messages) between-subjects design was conducted with 913 full-time employees (N=913) in the United States. This study uncovered the underlying role of employee prosocial sensemaking, which mediates the effect of narrative messaging in CEO activism communication on employee prosocial behaviors (e.g., employee activism supporting the issue and advocacy for the CEO’s activism). This study theoretically extends the scholarship on strategic communication to CEO activism communication in relation to employee prosocial behaviors. The findings also provide practical insight into how corporate leaders can strategically communicate their activism to employees in order to foster positive engagement, thereby contributing to organizational effectiveness as well as the expansion of responsible business practices.
期刊介绍:
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.