从局外人到局内人:西方中小企业在金字塔底层市场的包容性创新之旅

IF 10.5 1区 管理学 Q1 BUSINESS Journal of Business Research Pub Date : 2024-11-04 DOI:10.1016/j.jbusres.2024.115042
Sina Mortazavi , Markus Raatikainen , Esa Hiltunen , Roman Teplov , Juha Väätänen , Mika Gabrielsson
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引用次数: 0

摘要

本研究深入探讨了医疗保健行业的中小型企业(SMEs)如何进入金字塔底层(BoP)市场并促进包容性创新(ININ),这种创新旨在促进 BoP 社区的增长。本研究源于国际化与 BoP 文献的交叉,探讨了企业如何通过 ININ 实现国际化并获得 BoP 市场的内部地位。这项定性案例研究使用了一家芬兰中小型企业和非政府组织(NGO)提供的第一手和第二手数据,以了解这种合作关系如何促使企业向肯尼亚进行包容性扩张。这项研究提出了通过 ININ 实现中小企业国际化的概念框架。研究结果指出了面临的挑战,包括缺乏信任和市场知识,需要对业务和财务进行调整,以及市场探索、伙伴关系和社区包容等先决条件。研究强调了与非政府组织合作的重要性,并为进一步研究提出了五项建议。
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From outsider to insider: A Western SME’s journey to inclusive innovation in a base-of-the-pyramid market
This study provides an in-depth look at how small- and medium-sized enterprises (SMEs) in the healthcare sector can enter a Base-of-the-Pyramid (BoP) market and foster inclusive innovation (ININ), an innovation meant to offer growth in BoP communities. The study stems from the intersection of internationalization and BoP literature by exploring how companies can internationalise and gain insidership in a BoP market through ININ. This qualitative case study uses primary and secondary data from a Finnish SME and non-governmental organization (NGO) to understand how this partnership led to inclusive expansion into Kenya. This study resulted in a conceptual framework for SME internationalisation through ININ. The findings identify challenges, including a lack of trust and market knowledge, the need for operational and financial adaptation, and antecedents, such as market exploration, partnership, and community inclusion. The study highlights the importance of collaboration with NGOs and suggests five propositions for further research.
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来源期刊
CiteScore
20.30
自引率
10.60%
发文量
956
期刊介绍: The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
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