Pro-environmental behavior to improve the quality of life with social value orientation as moderator: findings from Indonesia.

Environmental degradation endangers human life. Future generations will be at risk if the necessary impact is not immediately addressed. Addressing environmental issues and enhancing quality-of-life (QoL) require pro-environmental behavior. This study aimed to examine the moderating role of social-value-orientation (SVO) in the association between pro-environmental behavior and QoL. Conducting in Indonesia and involving 402 students i.e., 303 female-students (Mages = 20.48 years, SD = 1.42) and 99 male-students (Mages = 20.49 years, SD = 1.42), this study used General Ecological Behavior Scale (α = 0.83), the WHOQOL-BREF (α = 0.87), and the triple-dominance of SVO. JASP 0.17.2.1 was performed to analyse data namely descriptive statistics and testing the moderating effect. The results showed that pro-environmental behavior and SVO predicted QoL (R2 = 0.247, F(3.398) = 45.533, p = 0.001), SVO moderated the association between pro-environmental behavior and QoL significantly (β = 0.141, p = 0.002). These findings have important implications for the sustainable behavior's promotion and the QoL's improvement.