Where Is Capitalism? Unmasking Its Hidden Role in Psychology.

Public abstract: Our thoughts, behaviors, and well-being are deeply influenced by the economic system we live in-capitalism. While psychologists have explored capitalist ideologies like neoliberalism, they often overlook capitalism's core foundations driving inequality. This work argues that capitalism, rooted in Western colonial history, generates powerful cultural narratives prioritizing profit, competition, and private ownership. These capitalist principles manifest as pervasive societal mindsets obsessed with personal gain, viewing life as a zero-sum rivalry, and deriving self-worth from possessions. Collectively, they breed an individualistic syndrome of selfish striving at the expense of community. By understanding how these capitalist cultural forces psychologically shape us, maintaining oppressive societal hierarchies, we can reimagine economic systems that truly uplift the human spirit across all peoples and the planet we share. Unveiling capitalism's influence is crucial to recover from its alienating effects and envision liberating alternatives.