Yi-Chen Lee , Chih-Hung Peng , Choon-Ling Sia , Weiling Ke
{"title":"视觉预览和信息片面性特征对网站说服力的影响","authors":"Yi-Chen Lee , Chih-Hung Peng , Choon-Ling Sia , Weiling Ke","doi":"10.1016/j.dss.2024.114361","DOIUrl":null,"url":null,"abstract":"<div><div>Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed.</div></div>","PeriodicalId":55181,"journal":{"name":"Decision Support Systems","volume":"188 ","pages":"Article 114361"},"PeriodicalIF":6.7000,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effects of visual-preview and information-sidedness features on website persuasiveness\",\"authors\":\"Yi-Chen Lee , Chih-Hung Peng , Choon-Ling Sia , Weiling Ke\",\"doi\":\"10.1016/j.dss.2024.114361\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed.</div></div>\",\"PeriodicalId\":55181,\"journal\":{\"name\":\"Decision Support Systems\",\"volume\":\"188 \",\"pages\":\"Article 114361\"},\"PeriodicalIF\":6.7000,\"publicationDate\":\"2024-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Decision Support Systems\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0167923624001945\",\"RegionNum\":1,\"RegionCategory\":\"计算机科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Decision Support Systems","FirstCategoryId":"94","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167923624001945","RegionNum":1,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE","Score":null,"Total":0}
Effects of visual-preview and information-sidedness features on website persuasiveness
Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed.
期刊介绍：
The common thread of articles published in Decision Support Systems is their relevance to theoretical and technical issues in the support of enhanced decision making. The areas addressed may include foundations, functionality, interfaces, implementation, impacts, and evaluation of decision support systems (DSSs).
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
