通过 TOE 框架研究数字商业生态系统对促进伊斯兰移动银行应用的影响

Abdurrahman Abdurrahman
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引用次数: 0

摘要

本研究探讨了技术、组织和环境(TOE)框架的各个维度如何影响数字商业生态系统(DBE),以及该生态系统又如何影响伊斯兰移动银行(IMB)的采用。与以往主要关注内部组织因素的研究不同,本研究采用以客户为中心的视角,强调 DBE 如何影响 IMB 的采用,从而填补了现有文献的空白。为实现研究目标,本研究采用了偏最小二乘法结构方程模型(PLS-SEM)的定量方法,对印度尼西亚 985 名 IMB 用户的数据进行了分析。研究结果表明,DBE 对 IMB 的采用有重大影响,尤其是在客户行为这一环境因素的调节下。技术领域中的感知有用性和易用性、组织领域中的公司声誉和创新、环境因素中的感知风险和伊斯兰教法合规性等因素都会对 DBE 产生积极而显著的影响。此外,感知安全性对 DBE 有显著影响,尤其是在感知易用性的中介作用下。此外,在 TOE 框架的所有维度与 IMB 采用之间,DBE 起着至关重要的中介作用。本研究从客户的角度研究了 TOE 框架的各个维度,揭示了它们对 DBE 和 IMB 采用的影响,从而在理论上做出了贡献。从管理角度来看,本研究为银行如何有效管理技术、环境和组织维度以加强 DBE 和促进 IMB 的采用提供了有价值的见解。
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Investigating the impact of digital business ecosystem in enhancing Islamic mobile banking adoption through the TOE framework
This research investigates how the dimensions of the Technology, Organization, and Environment (TOE) framework influence the digital business ecosystem (DBE) and, in turn, how this ecosystem impacts the adoption of Islamic Mobile Banking (IMB). It addresses a gap in existing literature by adopting a customer-centric perspective, highlighting how DBE affects IMB adoption, a departure from previous studies that primarily focused on internal organizational factors. To achieve its objectives, the study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 985 IMB users in Indonesia. The findings reveal that DBE significantly influences IMB adoption, particularly when moderated by customer behavior as an environmental factor. Factors such as perceived usefulness and ease of use within the technological domain, firm reputation and innovation within the organizational domain, and perceived risk and sharia compliance as environmental factors all positively and significantly impact DBE. Additionally, perceived security has a significant effect on DBE, especially when mediated by perceived ease of use. Furthermore, DBE serves as a crucial mediator between all dimensions of the TOE framework and IMB adoption. This research offers a theoretical contribution by examining the TOE framework dimensions from a customer's perspective, revealing their impact on DBE and IMB adoption. From a managerial perspective, the study provides valuable insights for banks on how to effectively manage technological, environmental, and organizational dimensions to strengthen DBE and promote IMB adoption.
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