Linguistic markedness and body specificity in parity judgments: evidence from a go/no-go task.

In two experiments we tested the contribution of linguistic markedness and affective evaluation (i.e., body specificity) to the representation of abstract numerical concepts, such as parity. To this end, we employed speeded parity judgments of digits (Exp 1) or number words (Exp 2) in a go/no-go task. Fifty right-handed participants completed four blocks of trials in each experiment. In two blocks, they responded to even numbers (2, 4, 6, or 8) and in the other two blocks they responded to odd numbers (1, 3, 7, or 9). In each pair of blocks, they responded once with their right hand and once with their left hand. Results revealed faster right-hand responses to even than to odd digits (Exp 1), and faster left-hand response to odd than to even number words (Exp 2). In addition, in both experiments, we found faster responses to small-odd than large-odd digits and number words. The results support the conclusion that the affective evaluation of parity and linguistic markedness makes independent contributions to the representation of parity.