Jongsik Yu, Amare Yaekob Chiriko, Seongseop (Sam) Kim, Hyoungeun Gemmy Moon, Hyunjun Choi, Heesup Han
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ESG management of hotel brands: A management strategy for benefits and performance
A noticeable research gap exists in the current landscape, which is where the significance of environmental, social, and governance (ESG) principles is on the rise, in regards to exploring ESG within the hotel sector. A limited number of studies developed ESG hotel attributes and investigated comprehensive marketing considerations, which include ESG activities and the branding of hotels. This study addressed this gap by qualitatively developing 11 ESG attributes and constructing an integrated model in order to examine their impact on hotel brands. The subsequent quantitative analysis corroborated the positive influence of ESG attributes on hotel brand benefits, price premiums, and brand choice. This study significantly contributes by extending the ESG research to the hotel industry by offering valuable insights for hotel practitioners about the concept of ESG hotels and suggesting new directions for ESG activities.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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