Reputation-surveillance model of mate guarding: community size and religious veiling.

The mate guarding theory of conservative clothing posits that veiling reduces women's physical allure and sexual attractiveness, thereby diminishing men's attraction towards them and deterring potential rivals for a woman's partner. This theory argues that the importance of veiling is influenced by ecological factors in a way that it is of higher importance to control women's sexuality in harsher environments to secure paternal investment. A prediction of this theory is that the importance of veiling should be influenced by community size, where individuals' reputations, specifically men's, might have different weightings, and their perceived sense of controlling a partner's activity may differ. Using pre-existing data from seven countries encompassing over 9000 individuals, the current study explored the association of town size and importance of veiling for women. Results showed a U-shaped relationship where in small towns and large cities, individuals, specifically men, give more importance to the veiling of women. This finding not only has multiple implications in terms of the effect of community size on male policing behaviours of women and sexual restrictions, but it also might point to a wider relationship regarding the association of community size and moral values.