Clustering glamping entrepreneurs with intention desire to action model (IDA): Towards an understanding of entrepreneurial intentions

Entrepreneurial Intention (EI) research is relatively scant in tourism and hospitality management. Demand and supply of camping and glamping businesses are growing rapidly over the world. This study is important from a theoretical point of view, as it seeks to understand the mechanism and determine whether there are profiles of entrepreneurial intentions in hospitality businesses. To do so, this study addresses the entrepreneurial topic that has never been covered in the context of outdoor hospitality and deconstructs the literature review on the context of glamping to create the Intention Desire to Action (IDA) conceptual model for analyzing glamping entrepreneurial intentions. Based on a multidimensional data perspective, this study describes different EI profiles in the glamping sector. From a practical perspective, this research provides a tool for policymakers and financial funds to understand the constraints of entrepreneurs to create and relaunch glamping business. This study ends by arguing the need for a plan to relaunch and safeguard the thousands of closed outdoor hospitalities during this last decade.