{"title":"人们为什么收集体育卡片？球迷收集微型体育媒体的动机","authors":"Scott Parrott","doi":"10.1177/21674795241309844","DOIUrl":null,"url":null,"abstract":"The sports card industry boomed during the COVID-19 pandemic when sports fans lacked access to sporting events. Estimates now place the value of the sports card industry in the billions. Sports cards raise compelling questions concerning fan behavior: Why collect cardboard photos of athletes? This study examines fan motivations for collecting sports cards by examining comments on Reddit, a social media platform centered around shared interests. Informed by the Uses & Gratifications approach, a thematic analysis was used to examine 326 comments concerning user motivations for collecting sports cards. Seven reasons were identified: Fans collect sports cards because (1) sports cards are educational; (2) fans identify with athletes; (3) sports cards can be a financial investment; (4) sports cards are addicting; (5) sports cards nurture social connection; (6) sports cards are entertaining, and (7) sports cards provide escape from mundane and stressful life events.","PeriodicalId":46882,"journal":{"name":"Communication & Sport","volume":"8 1","pages":""},"PeriodicalIF":3.2000,"publicationDate":"2025-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Why Do People Collect Sportscards? Fan Motivations for Collecting Miniature Sports Media\",\"authors\":\"Scott Parrott\",\"doi\":\"10.1177/21674795241309844\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The sports card industry boomed during the COVID-19 pandemic when sports fans lacked access to sporting events. Estimates now place the value of the sports card industry in the billions. Sports cards raise compelling questions concerning fan behavior: Why collect cardboard photos of athletes? This study examines fan motivations for collecting sports cards by examining comments on Reddit, a social media platform centered around shared interests. Informed by the Uses & Gratifications approach, a thematic analysis was used to examine 326 comments concerning user motivations for collecting sports cards. Seven reasons were identified: Fans collect sports cards because (1) sports cards are educational; (2) fans identify with athletes; (3) sports cards can be a financial investment; (4) sports cards are addicting; (5) sports cards nurture social connection; (6) sports cards are entertaining, and (7) sports cards provide escape from mundane and stressful life events.\",\"PeriodicalId\":46882,\"journal\":{\"name\":\"Communication & Sport\",\"volume\":\"8 1\",\"pages\":\"\"},\"PeriodicalIF\":3.2000,\"publicationDate\":\"2025-01-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communication & Sport\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/21674795241309844\",\"RegionNum\":1,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication & Sport","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/21674795241309844","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Why Do People Collect Sportscards? Fan Motivations for Collecting Miniature Sports Media
The sports card industry boomed during the COVID-19 pandemic when sports fans lacked access to sporting events. Estimates now place the value of the sports card industry in the billions. Sports cards raise compelling questions concerning fan behavior: Why collect cardboard photos of athletes? This study examines fan motivations for collecting sports cards by examining comments on Reddit, a social media platform centered around shared interests. Informed by the Uses & Gratifications approach, a thematic analysis was used to examine 326 comments concerning user motivations for collecting sports cards. Seven reasons were identified: Fans collect sports cards because (1) sports cards are educational; (2) fans identify with athletes; (3) sports cards can be a financial investment; (4) sports cards are addicting; (5) sports cards nurture social connection; (6) sports cards are entertaining, and (7) sports cards provide escape from mundane and stressful life events.
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