Development of Anshun intangible cultural heritage batik based on NVivo analysis

Anshun batik was included in China's national Intangible Cultural Heritage (abbreviated as ICH) in 2008. With the changes in society, Anshun ICH batik is currently facing a severe challenge in terms of its inheritance and development. This study adopts qualitative research method in accordance with the principles of typical case sampling and purposive random sampling. Twenty-four people from four different groups in Anshun who have been engaged in batik-related work for a long time were interviewed, and their data were then coded and analyzed using NVivo12 software. It was found that concerns about batik in Anshun were mainly focused on five aspects: modes of inheritance, types of products, historical periods of glory, current situation, and attitudes towards batik. It proposes a theoretical path for the optimal development of Anshun batik that integrates inheritors, digital products and batik ecological environment to complement each other.