Why honor heroes? The emergence of extreme altruistic behavior as a by-product of praisers' self-promotion

Heroes are people who perform costly altruistic acts. Few people turn out to be heroes, but many spontaneously honor heroes by commenting, applauding, or enthusiastically celebrating their deeds. The existence of a praising audience leads individuals to compete to attract the crowd's admiration. The outcome is a winner-take-all situation in which only one or a few individuals engage in extreme altruistic behavior. The more difficult part is to explain the crowd's propensity to pay tribute from an individual fitness optimization perspective. The model proposed here shows how heroic behavior and its celebration by a large audience may emerge together. This situation is possible if admirers use public praise as a social signal to promote their own commitment to the values displayed by the hero.