Research on the influencing factors of business teachers' teaching quality: PLS-SEM and ANN approach

Based on CIPP Theory, this study constructed a theoretical model to assess the factors impacting the quality of business faculty's teachings, further utilizing Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN). It explored whether teaching evaluations have a mediating effect on the research pathway between course objectives, content, methods and skills, and the quality of instruction. It also explored whether college type moderate the quality of teaching. This study analyzed 1991 online survey results from Chinese students. We found that teaching objectives, content, methods, skills and evaluations have a positive effect on the quality of instruction. Furthermore, content had the most significant impact. The results of the mediation analysis indicated that teaching evaluation played a mediating role in the research pathway; the results of the moderation analysis indicated that college type only moderates the relationship between teaching evaluation and teaching quality. In the future, curriculum design and content updates should be prioritized as key aspects of business education reform. Building a comprehensive and highly complementary teaching system will help improve the quality of talent development and meet society's strategic demand for high-quality business professionals.