The skincare craze among tweens: Ethical and dermatologic implications of social media beauty trends

The rise of social media has significantly influenced how younger generations engage with skincare, exposing them to trends that may not be developmentally appropriate. Platforms such as TikTok have fueled the popularity of skincare among tweens, leading to increased use of products often unsuitable for their skin. This trend has raised ethical concerns about (1) transparency and informed consent, (2) premature and inappropriate beauty standards, and (3) financial exploitation. Dermatologists report an increase in the number of young patients experiencing adverse skin reactions due to inappropriate product use, although mental health professionals note growing anxiety related to beauty dysmorphia. The lack of regulation leaves young consumers vulnerable. Addressing this issue requires collaboration among parents, educators, dermatologists, and influencers to promote responsible skincare education and ethical marketing. Stricter oversight and informed guidance are essential to ensuring young consumers develop healthy, age-appropriate skincare habits.