{"title":"[医药综合体服务和商品市场营销的本质和主要特征]。","authors":"G N Golukhov, D V Reihart, Iu V Shilenko","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>The essence and specific features of marketing are disclosed, based on the results of studies of the drug market. The market of outpatient and hospital services is analyzed using the marketing means. The succession of compartments of the marketing programs applied is presented.</p>","PeriodicalId":79528,"journal":{"name":"Problemy sotsial'noi gigieny i istoriia meditsiny","volume":" 2","pages":"45-9"},"PeriodicalIF":0.0000,"publicationDate":"1998-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"[Essence and main features of marketing in the market place of services and goods of the medical-manufacturing complex].\",\"authors\":\"G N Golukhov, D V Reihart, Iu V Shilenko\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>The essence and specific features of marketing are disclosed, based on the results of studies of the drug market. The market of outpatient and hospital services is analyzed using the marketing means. The succession of compartments of the marketing programs applied is presented.</p>\",\"PeriodicalId\":79528,\"journal\":{\"name\":\"Problemy sotsial'noi gigieny i istoriia meditsiny\",\"volume\":\" 2\",\"pages\":\"45-9\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1998-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Problemy sotsial'noi gigieny i istoriia meditsiny\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Problemy sotsial'noi gigieny i istoriia meditsiny","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
[Essence and main features of marketing in the market place of services and goods of the medical-manufacturing complex].
The essence and specific features of marketing are disclosed, based on the results of studies of the drug market. The market of outpatient and hospital services is analyzed using the marketing means. The succession of compartments of the marketing programs applied is presented.
分享
京公网安备 11010802042870号
京ICP备2023020795号-1
求助内容：
应助结果提醒方式：
扫码关注我们
