CA医院的新营销策略是“新进新进”。

Health care cost reengineering report Pub Date : 1999-03-01

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摘要

重新设计营销部门可以提供一个甜蜜的惊喜，节省。长滩(加州)纪念医院对其营销业务进行了改造，作为医院整体重组努力的事后考虑。他们几乎不知道，他们可以从广告和营销预算中削减近100万美元，并重新设计工作职能，以适应整个设施内正在形成的变化。学习他们节约成本的秘诀。

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New marketing strategy has CA hospital saying 'in with the old and out with the new'.

Redesigning the marketing department can offer a sweet surprise of savings. Long Beach (CA) Memorial Hospital revamped its marketing operations as an afterthought to a hospitalwide reengineering effort. Little did they know they could slash close to $1 million out of their advertising and marketing budget and redesign job functions to meet the changes taking shape within the entire facility. Learn their cost-saving secrets.

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Health care cost reengineering report

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