社会营销中的问题与挑战。

IF 11.5 1区 管理学 Q1 BUSINESS Journal of Marketing Pub Date : 1981-01-01
P N Bloom, W D Novelli
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Problems and challenges in social marketing.
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来源期刊
CiteScore
24.10
自引率
5.40%
发文量
49
期刊介绍: Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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