社会公益事业营销:前10年。

IF 11.5 1区 管理学 Q1 BUSINESS Journal of Marketing Pub Date : 1980-01-01
K F Fox, P Kotler
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The marketing of social causes: the first 10 years.
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来源期刊
CiteScore
24.10
自引率
5.40%
发文量
49
期刊介绍: Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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