{"title":"威斯康辛州的健康实践以“生命有它的时刻”运动重塑形象。","authors":"","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Wisconsin's largest healthcare system has 41 clinics throughout the state and offers a variety of services, from women's health to oncology. Maintaining a consistent brand message in a large organization with so many product lines requires constant marketing to ensure consumer awareness. To that end, Marshfield Clinic recently launched an effort to revitalize its brand and spread its message, through television spots, print ads, and billboards.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Wisconsin health practice rebrands image with \\\"life has its moments\\\" campaign.\",\"authors\":\"\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Wisconsin's largest healthcare system has 41 clinics throughout the state and offers a variety of services, from women's health to oncology. Maintaining a consistent brand message in a large organization with so many product lines requires constant marketing to ensure consumer awareness. To that end, Marshfield Clinic recently launched an effort to revitalize its brand and spread its message, through television spots, print ads, and billboards.</p>\",\"PeriodicalId\":87418,\"journal\":{\"name\":\"Profiles in healthcare communications\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Profiles in healthcare communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare communications","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Wisconsin health practice rebrands image with "life has its moments" campaign.
Wisconsin's largest healthcare system has 41 clinics throughout the state and offers a variety of services, from women's health to oncology. Maintaining a consistent brand message in a large organization with so many product lines requires constant marketing to ensure consumer awareness. To that end, Marshfield Clinic recently launched an effort to revitalize its brand and spread its message, through television spots, print ads, and billboards.