如何在气候变化中生存,同时还能让生意蒸蒸日上。

IF 9.1 4区 管理学 Q1 BUSINESS Harvard business review Pub Date : 2014-04-01
Eric Lowitt
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引用次数: 0

摘要

气候变化给商业带来了明显而紧迫的威胁——材料和产品短缺、价格波动、法律禁令或消费者反弹、交通基础设施受损,等等。但也有机会。洛伊特是可持续发展领域的顾问,他制定了一系列详细的清单,这些清单将帮助聪明的管理者减少运营、监管和声誉风险,同时找到削减成本、提高绩效、加强客户关系和提高竞争力的新方法。通过对可口可乐、通用电气和欧文斯科宁等公司的研究和合作,洛伊特对清单中的建议进行了测试和完善,涵盖了产品生命周期中的四个广泛领域:采购、制造、分销和消费。行动范围包括教育和激励员工采取气候变化意识行为,衡量和报告关键指标,以确定何时可能需要替代材料、方法、地点或合同合作伙伴。像任何这样的工具一样,检查清单并不能提供一个放之四海而皆准的计划。相反,它们使管理人员能够根据商品和服务、风险承受能力、客户需求以及整个价值链对第三方的依赖等因素来定制他们的战略。
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How to survive climate change and still run a thriving business.

Climate change presents clear and pressing threats to business--materials and product shortages, price volatility, legal bans or consumer backlash, and damaged transportation infrastructure, to name just a few. But there are opportunities as well. Lowitt, a consultant in the sustainability field, has developed a series of detailed checklists that will help smart managers reduce operational, regulatory, and reputational risk while finding new ways to cut costs, improve performance, enhance customer relationships, and otherwise increase competitiveness. The checklist recommendations, tested and refined through Lowitt's research into and work with firms including Coca-Cola, GE, and Owens Corning, cover four broad areas in the product life cycle: sourcing, manufacturing, distribution, and consumption. Actions range from educating and incentivizing employees to use climate change-conscious behavior to measuring and reporting key metrics to determining when alternative materials, methods, sites, or contract partners may be called for. Like any such tool, the checklists don't provide a one-size-fits-all plan. Rather, they equip executives to customize their strategies according to factors such as their goods and services, risk tolerance, customer needs, and reliance on third parties throughout the value chain.

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CiteScore
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期刊介绍: HBR covers a wide range of topics, including strategy, leadership, organizational change, negotiations, operations, innovation, decision making, marketing, finance, work-life balance, and managing teams. We publish articles of many lengths (some in both print and digital forms, and some in digital only), graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively.
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