Zoë C Meleo-Erwin, Corey H Basch, Joseph Fera, Matthew Arrowood
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How did individuals on Instagram discuss COVID-19 in the month following official pandemic status? A examination of user content.
Objectives: Instagram is a popular social media site used by high numbers of young people. This study was designed to investigate COVID-19 content on Instagram during the month following official pandemic status from the World Health Organization (WHO).
Methods: A total of 200 posts were collected and analyzed over a four-week period between mid-February and mid-March 2020.
Results: The vast majority of posts did not address recommended prevention measures. Further, only approximately one-third of the posts referenced a reputable source. Finally, the nature of posts changed over time was impacted by type of poster and reflected a tone of anxiety.
Conclusions: The findings underscore the urgent need for public health officials to be aware of and address social media content on novel health threats. Furthermore, it is imperative that communicating risk on social media, such as Instagram be geared to young people. Failure to do so may hinder prevention, mitigation, and suppression strategies.
期刊介绍：
The Journal of Prevention & Intervention in the Communityis on the cutting edge of social action and change, not only covering current thought and developments, but also defining future directions in the field. Under the editorship of Joseph R. Ferrari since 1995, Prevention in Human Services was retitled as the Journal of Prevention & Intervention in the Communityto reflect its focus of providing professionals with information on the leading, effective programs for community intervention and prevention of problems. Because of its intensive coverage of selected topics and the sheer length of each issue, the Journal of Prevention & Intervention in the Community is the first-and in many cases, primary-source of information for mental health and human services development.
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