Dichotomous thinking about social groups: Learning about one group can activate opposite beliefs about another group

Across three studies (N = 607), we examined people’s use of a dichotomizing heuristic—the inference that characteristics belonging to one group do not apply to another group—when making judgments about novel social groups. Participants learned information about one group (e.g., “Zuttles like apples”), and then made inferences about another group (e.g., “Do Twiggums like apples or hate apples?”). Study 1 acted as a proof of concept: Eight-year-olds and adults (but not 5-year-olds) assumed that the two groups would have opposite characteristics. Learning about the group as a generic whole versus as specific individuals boosted the use of the heuristic. Study 2 and Study 3 (sample sizes, methods, and analyses pre-registered), examined whether the presence or absence of several factors affected the activation and scope of the dichotomizing heuristic in adults. Whereas learning about or treating the groups as separate was necessary for activating dichotomous thinking, intergroup conflict and featuring only two (versus many) groups was not required. Moreover, the heuristic occurred when participants made both binary and scaled decisions. Once triggered, adults applied this cognitive shortcut widely—not only to benign (e.g., liking apples) and novel characteristics (e.g., liking modies), but also to evaluative traits signaling the morals or virtues of a social group (e.g., meanness or intelligence). Adults did not, however, extend the heuristic to the edges of improbability: They failed to dichotomize when doing so would attribute highly unusual preferences (e.g., disliking having fun). Taken together, these studies indicate the presence of a dichotomizing heuristic with broad implications for how people make social group inferences.