面罩传播:英格兰和威尔士政府公共卫生海报中面罩作为一种符号资源的发展

IF 2.3 2区 文学 Q1 COMMUNICATION Discourse Context & Media Pub Date : 2022-12-01 DOI:10.1016/j.dcm.2022.100651
Angela Smith , Michael Higgins
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引用次数: 0

摘要

本文将探讨英国威斯敏斯特政府发布的一系列关键公共卫生信息海报的多模态符号学特性,这些海报是关于在COVID-19大流行的第一年使用口罩和面罩的。使用多模态批判性话语分析,我们展示了以口罩为主题的海报如何保持一致的政府主导品牌,同时利用我们称之为“综合个性化”的方法,在疫情发展过程中管理危机的方向。通过这一分析,本文将强调这些海报可能对政治混乱的环境做出的贡献,并使人们相对广泛地拒绝将戴口罩作为公共卫生责任。在更广泛的政府信任度下降的背景下研究这一点,我们认为,各种试图产生关于戴口罩的积极信息的尝试反而导致了在有争议的政治领域中,口罩被用作个人联盟的象征。
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Mask communication: The development of the face covering as a semiotic resource through government public health posters in England and Wales

This paper will explore the multi-modal semiotic properties of a selection of key public health information posters issued by the UK Westminster government on the use of masks and face coverings during the first year of the COVID-19 pandemic. Using multi-modal critical discourse analysis, we show how the posters featuring masks sustained consistent government-led branding, while drawing upon what we describe as “synthetic personalisation” to manage the orientation of the crisis as the pandemic progressed. Through this analysis, the article will highlight the possible contribution of these posters to an environment characterised by political confusion and enabling of a relatively widespread rejection of mask-wearing as a public health responsibility. Examining this within a broader decline in trust in government, we suggest the various attempts to produce a positive message about mask-wearing contributed instead to the appropriation of masks as symbols of individual alignment within a contested political field.

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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
期刊最新文献
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