Constructing authority in the digital age: Comparing book reviews of professional and amateur critics

How do cultural critics in the digital age convince audiences that their writings are valuable? What discursive strategies do they employ to construct their authority? And which differences can we see between professional critics working in institutionalized media and amateur critics contributing to online platforms? This article presents an in-depth analysis of book reviews by different critics to answer these questions. The results indicate that long-standing critical strategies are still largely intact: both professional and amateur critics construct authority by analyzing the book, contextualizing the book and discussing its reception, suggesting that amateurs have adopted to a large degree the skill sets of professionals. At the same time, amateur critics distinguish themselves by a pronounced presence of their personal experience in their reviews. This could point to a new way of constructing authority.