{"title":"社交媒体与品牌忠诚度:基于奢侈品消费者的研究","authors":"Sevilay Ulas, Z. A. Vural","doi":"10.1080/20511817.2018.1741166","DOIUrl":null,"url":null,"abstract":"It can be claimed that the concept of brand loyalty has a deeply rooted history similar to that of civilizations. How changes that are experienced in every area in the world reflect on the brand lo...","PeriodicalId":55901,"journal":{"name":"Luxury-History Culture Consumption","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2018-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20511817.2018.1741166","citationCount":"0","resultStr":"{\"title\":\"Social Media and Brand Loyalty: A Research Based on Luxury Consumers\",\"authors\":\"Sevilay Ulas, Z. A. Vural\",\"doi\":\"10.1080/20511817.2018.1741166\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"It can be claimed that the concept of brand loyalty has a deeply rooted history similar to that of civilizations. How changes that are experienced in every area in the world reflect on the brand lo...\",\"PeriodicalId\":55901,\"journal\":{\"name\":\"Luxury-History Culture Consumption\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2018-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/20511817.2018.1741166\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Luxury-History Culture Consumption\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/20511817.2018.1741166\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Luxury-History Culture Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20511817.2018.1741166","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
Social Media and Brand Loyalty: A Research Based on Luxury Consumers
It can be claimed that the concept of brand loyalty has a deeply rooted history similar to that of civilizations. How changes that are experienced in every area in the world reflect on the brand lo...
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