待售词汇:在线房地产广告中的语言复杂性与高房价有关

IF 2 3区 文学 Q2 COMMUNICATION Journal of Language and Social Psychology Pub Date : 2023-02-03 DOI:10.1177/0261927x231154911
David M. Markowitz
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引用次数: 0

摘要

先前的研究表明,当工具性目标显著时,与语言简单性相比,语言复杂性与积极的行为结果有关。目前的工作使用了1000多个在线房地产广告中的描述来测试这一想法,并将其与房价联系起来。证据表明,语言复杂性(例如,较少的常用词、较多的分析性写作和较少的可读性写作)确实与较高的房价有关。这些数据解释了基于努力的假设:当人们在特定环境中重视努力时,语言复杂性更受青睐。
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Words for Sale: Linguistic Complexity Associates with Higher Housing Prices in Online Realty Advertisements
Prior work suggests when instrumental goals are salient, linguistic complexity associates with positive behavioral outcomes compared to linguistic simplicity. The current work tested this idea using descriptions from over 1,000 online realty advertisements to associate with housing prices. The evidence suggested linguistic complexity (e.g., fewer common words, more analytic writing, and less readable writing) indeed associated with higher housing prices. These data explicated the contingent-on-effort hypothesis: linguistic complexity is favored when people value effort in a particular setting.
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来源期刊
CiteScore
5.20
自引率
14.30%
发文量
26
期刊介绍: The Journal of Language and Social Psychology explores the social dimensions of language and the linguistic implications of social life. Articles are drawn from a wide range of disciplines, including linguistics, cognitive science, sociology, communication, psychology, education, and anthropology. The journal provides complete and balanced coverage of the latest developments and advances through original, full-length articles, short research notes, and special features as Debates, Courses and Conferences, and Book Reviews.
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