{"title":"产品命名中的词汇文化差异:手工肥皂名称注释","authors":"Lindsey N. H. Chen","doi":"10.1080/00277738.2020.1751458","DOIUrl":null,"url":null,"abstract":"This comparative study examines the names of handcrafted soaps, a group of natural products that has become popular among environmentally conscientious consumers in recent years. In particular, 339 names of US-based handcrafted soaps (US-HS) and 324 names of Taiwan-based shou gong fei zhou ‘lit. hand craft soap’ (TW-HS) were analyzed and compared. The findings show that plant and food names predominate in HS names and reflect the cultural and herbal preferences in both regions. In addition, colorful, allusive, and novel coinages were found to be frequent among US-HS names. By comparison, function-denoting words were mainly found among TW-HS names. This study provides insights into potential cross-cultural variations in consumer product naming.","PeriodicalId":44254,"journal":{"name":"Names-A Journal of Onomastics","volume":"68 1","pages":"76 - 87"},"PeriodicalIF":0.9000,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/00277738.2020.1751458","citationCount":"1","resultStr":"{\"title\":\"Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps\",\"authors\":\"Lindsey N. H. Chen\",\"doi\":\"10.1080/00277738.2020.1751458\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This comparative study examines the names of handcrafted soaps, a group of natural products that has become popular among environmentally conscientious consumers in recent years. In particular, 339 names of US-based handcrafted soaps (US-HS) and 324 names of Taiwan-based shou gong fei zhou ‘lit. hand craft soap’ (TW-HS) were analyzed and compared. The findings show that plant and food names predominate in HS names and reflect the cultural and herbal preferences in both regions. In addition, colorful, allusive, and novel coinages were found to be frequent among US-HS names. By comparison, function-denoting words were mainly found among TW-HS names. This study provides insights into potential cross-cultural variations in consumer product naming.\",\"PeriodicalId\":44254,\"journal\":{\"name\":\"Names-A Journal of Onomastics\",\"volume\":\"68 1\",\"pages\":\"76 - 87\"},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2020-04-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/00277738.2020.1751458\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Names-A Journal of Onomastics\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/00277738.2020.1751458\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Names-A Journal of Onomastics","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00277738.2020.1751458","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps
This comparative study examines the names of handcrafted soaps, a group of natural products that has become popular among environmentally conscientious consumers in recent years. In particular, 339 names of US-based handcrafted soaps (US-HS) and 324 names of Taiwan-based shou gong fei zhou ‘lit. hand craft soap’ (TW-HS) were analyzed and compared. The findings show that plant and food names predominate in HS names and reflect the cultural and herbal preferences in both regions. In addition, colorful, allusive, and novel coinages were found to be frequent among US-HS names. By comparison, function-denoting words were mainly found among TW-HS names. This study provides insights into potential cross-cultural variations in consumer product naming.
期刊介绍：
Names, the journal of the American Name Society, is one of the world"s leading journals in the study of onomastics. Since the first issue in 1952, this quarterly journal has published hundreds of articles, reviews, and notes, seeking to find out what really is in a name, and to investigate cultural insights, settlement history, and linguistic characteristics revealed in names. Individuals subscribing to Names automatically become members of the American Name Society and receive the journal as part of their membership.
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