流媒体作为主流媒体使用模式的趋势?音乐和电视流媒体的用户类型学方法

IF 2 Q2 COMMUNICATION Nordicom Review Pub Date : 2021-01-01 DOI:10.2478/nor-2021-0011
Marika Lüders, Vilde Schanke Sundet, Terje Colbjørnsen
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引用次数: 9

摘要

音乐和电视流媒体服务为用户提供了丰富的按需内容目录。我们调查用户是否通过缩小或扩大他们消费的内容多样性来做出反应。此外,我们还研究了音乐和电视流媒体的不同逻辑是如何反映在人们使用的流媒体服务数量上的。为此,我们比较了电视和音乐流媒体服务的非、零星、常规和频繁用户。挪威的一项横断面调查结果显示,频繁的流媒体用户消费的类型更广泛,依赖的服务也更多。我们的研究结果还表明,流媒体已经从一种先发活动变成了一种标准的消费者模式。这项研究表明,我们可以期待电视流媒体的持续增长,而音乐流媒体行业似乎更加巩固。
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Towards streaming as a dominant mode of media use?A user typology approach to music and television streaming
Abstract Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.
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来源期刊
Nordicom Review
Nordicom Review COMMUNICATION-
CiteScore
2.80
自引率
9.10%
发文量
10
审稿时长
52 weeks
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