How Do Barcelona and Madrid Cope with the Impacts of Globalisation?

The central aim of this article is to describe the state of art of the impact of globalisation on Barcelona and Madrid (Spain). It especially focuses on the transformations of their historic centres, the most accessible and highly contested spaces, and the reactions of their citizen movements and city councils. It begins by analysing the gentrification process. It then shows how these cities were even more intensively transformed by commercial gentrification, touristification and studentification, all within a general framework of financialisation. Consequently, both cities act like businesses, seeking high profits, and ignoring many of their citizens. Within this context, public policies have undergone a slight change of orientation. In this tense context, this article presents a series of reflections and suggestions for future action.