A framework for interactive artwork based on cultural heritage: focused on the evaluation of artistic value in the artwork ‘deBallution’ prototypes

ABSTRACT This study aimed to propose a framework that promotes immersion, artistic experience, and artistic value in the production of cultural heritage-based interactive artwork. Previous cultural heritage-based artworks failed to adopt symbolic narratives. This study adopts a framework based on a narrative structure to apply symbolism to interactive artwork effectively. It proposed the following five narrative structures to create the abovementioned framework: symbol, mission, activity, change, and artistic embodiment. Two prototypes were created for experimental evaluation to test the effectiveness of the proposed framework in immersion, artistic experience, and artistic value. A comparative experiment of the two prototypes with 80 audience members revealed the framework’s significant effect in terms of artistic value. This study has implications for artists and researchers, as applying the proposed framework will improve the artistic value of their artwork.