通过需求满足建立移动商务中的客户参与:一种自决理论方法

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2022-12-06 DOI:10.1080/0965254x.2022.2152476
Arnold Japutra, Elena Higueras-Castillo, F. Liébana-Cabanillas
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Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory
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来源期刊
CiteScore
9.20
自引率
7.30%
发文量
43
期刊介绍: Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.
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