新的社交媒体问题:美国人如何以及为什么改变了他们使用社交媒体来消费政治新闻的方式

D. Morris, Jonathan S. Morris
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引用次数: 0

摘要

社交媒体(SM)平台已经成为产生、分享和收集政治和选举新闻的主要来源。尽管似乎有一种假设认为,在政治新闻消费方面,对SM的依赖将继续得到普及,但有理由相信,许多美国人正在放弃使用SM来获取政治新闻。本研究的目的是检验美国人是否正在减少对政治新闻的SM依赖,并分析为什么会发生退缩。利用皮尤美国趋势小组研究的纵向面板数据,作者从2016年2月到2019年11月追踪了993名受访者,以监测他们在2020年美国总统大选前对SM政治新闻的依赖程度。这项研究的结果表明,相当大比例的人(约三分之一)正在退出SM平台,转而消费政治新闻,有些人甚至完全放弃了——我们把这些人称为新SM“无主”。作者发现,远离SM与对平台上发现的信息的不信任增加有关。对假新闻、短信不文明和信息超载的担忧与放弃使用短信进行政治新闻消费无关。独创性/价值这项研究的发现是新颖的,它表明公众对SM政治新闻的依赖可能已经上升,看到了它的顶峰,现在可能正在减弱,主要是因为对SM平台上发现的信息的不信任。
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New social media nones: how and why Americans have changed their use of social media to consume political news
Purpose Social media (SM) platforms have become major sources for generating, sharing and gathering political and election news. Although there appears to be an assumption that reliance on SM for political news consumption will continue to gain in popularity, there are reasons to believe that many Americans are retreating from using SM for political news. The purpose of this study is to examine if Americans are reducing reliance on SM for political news and to analyze why retreat may be happening. Design/methodology/approach Using longitudinal panel data from Pew’s American Trends Panel study, the authors tracked 993 respondents from February of 2016 to November of 2019 to monitor their reliance on SM for political news leading up to the 2020 US presidential election. Findings The results of this study indicate that a sizeable percentage of people (about a third) are retreating from SM platforms for political news consumption and some are abandoning it altogether – people we refer to as new SM “nones.” The authors find that retreat from SM is associated with increased distrust of the information found on the platforms. Concerns about fake news, incivility on SM and information overload were unrelated to retreat from use of SM for political news consumption. Originality/value The findings of this study are novel and suggest that reliance on SM for political news by the public may have waxed, seen its zenith and may now be waning largely because of distrust in the information found on SM platforms.
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来源期刊
CiteScore
3.90
自引率
13.30%
发文量
22
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