“达到正确的平衡”:市政风险沟通管理中的紧张关系

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2023-05-24 DOI:10.1108/jcom-06-2022-0072
Hogne Lerøy Sataøen, Mats Eriksson
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引用次数: 0

摘要

目的本研究旨在加深对市政当局风险沟通准备的了解。为了实现这一目标,分析了市政当局如何组织风险沟通职能,并仔细审查了风险沟通管理中的紧张关系。设计/方法论/方法该研究依赖于对瑞典城市传播从业者的19次定性、半结构化访谈。样本是有目的的,包括瑞典各城市,其居民数量、地理位置、城市化程度、规模和风险状况各不相同。FindingsRisk沟通被视为市政沟通管理中危机沟通的一个子领域。启动风险沟通活动和宣传活动的任务通常分配给市政安全部门或应急协调员,通常不属于沟通从业者的职责。市政传播从业人员在试图证明从业人员在市政内风险传播和其他风险相关活动中的作用的重要性时,经常面临挑战。从业人员的工作具有以下四类紧张关系的特点:宪法/法律、组织、文化和技术。实际含义已识别的风险沟通中的紧张关系对反射型从业者来说很重要,本文建议市政沟通管理人员可以采取三个步骤来处理这些紧张关系。原创性/价值本研究为风险沟通背景下的市政沟通管理提供了新的知识。该研究挑战了现有的和占主导地位的风险沟通研究,并对市政当局的实际风险沟通过程提供了更具情境性和反射性的理解。
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“Striking the right balance”: tensions in municipal risk communication management for preparedness
PurposeThe aim of the study is to deepen the knowledge about municipalities' risk communication for preparedness. This objective was pursued by analyzing how risk communication functions were organized in municipalities and by scrutinizing tensions in risk communication management.Design/methodology/approachThe study relies on 19 qualitative, semi-structured interviews with communication practitioners in Swedish municipalities. The sample was purposive and included Swedish municipalities varying in number of inhabitants, geographical location, degree of urbanization, size and risk profile.FindingsRisk communication is seen as a sub-field of crisis communication in municipalities' communication management. The task of initiating risk communication activities and campaigns is frequently assigned to the municipalities' safety units or emergency coordinators and is normally not part of communication practitioners' duties. Municipal communication practitioners often face challenges in trying to demonstrate the significance of the practitioners' role in risk communication and other risk-related activities within the municipality. The practitioners' work is characterized by four categories of tensions that are identified as follows: constitutional/legal, organizational, cultural and technological.Practical implicationsThe identified tensions in risk communication are important for reflexive practitioners to consider, and the paper suggests three steps that municipal communication managers can take to handle them.Originality/valueThe study contributes with novel knowledge about municipal communication management in a context of risk communication. The study challenges the existing and dominant risk communication research and offers a more contextual and reflexive understanding of actual risk communication processes in municipalities.
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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